Product cycles are getting quicker. Launches are getting more frequent. Supermarket shelves are being squeezed. Everyone’s chasing the next big trend and it’s just as likely to come from a start-up as a big corporate. It’s time to quick up your ideas. It’s time to experiment. If 80% of ideas fail, create more and test sooner.
We’ve been working on brand positioning, NPD and innovation for over 20 years for global organizations like The Coca-Cola Company and Hormel Foods as well as start-ups. Over that time we’ve learned you can cut the ideation and production processes and get a head start on the market. We’ve put our ideas where our mouth is. In conjunction with our food scientist Dr. Ketan Joshi and in-house data analysts we have created Taste Pilots – to bring commercially viable ideas to the table faster.
We’ve taken concepts from the drawing board to the dining table in less than 6 months. We can offer the full product and brand creation service or you can cherry pick the services that will speed up your product to market.